What to Buy in Busan: The Coffee Souvenir to Grab Before You Fly Home
If you're flying out of Busan and still looking for a souvenir, the simplest answer is waiting at the airport. SEJA COFFEE is a Korean coffee mix sold at Lotte Duty Free in Gimhae International Airport — light enough for any carry-on, easy to split among family, friends, or coworkers, and distinctly Korean in a way that fridge magnets and snacks aren't. You don't have to plan a shopping trip; you pass it on your way to the gate.
In one line
SEJA COFFEE is a Korean heritage coffee mix sold only in Korea, inspired by 1896 — the year coffee first arrived at the Joseon royal court. Sweet with zero added sugar (sweeteners such as stevia keep the familiar Korean coffee-mix taste), and in Busan it's right there at Gimhae airport.
Why it's the easiest Busan souvenir
- Buy it where it fits your route. In Busan, it's at Olive Young Nampo Town (3F K-FOOD) in the city and Lotte Duty Free inside Gimhae International Airport after security.
- Authentically Korean. The brand draws on 1896, the year coffee first reached the Joseon court, and the prince's tea ritual — a story you hand over with the box, not a generic airport snack.
- Packs and shares easily. 20 sticks per box, light and flat. Splits cleanly among the people back home.
- Sweet, zero added sugar. Sweeteners such as stevia recreate the mellow Korean coffee-mix sweetness without the sugar — a detail older relatives appreciate too.
- Built-in discovery. A different fortune message on the back of each stick, and one rare Golden Stick hidden in every box.
Where to buy in Busan
Buy wherever is convenient — in the city or at the airport:
- Olive Young Nampo Town — 3F K-FOOD zone in Nampo-dong, Busan. *Available now.*
- Lotte Duty Free · Gimhae International Airport (PUS) — International Departures, food section. Aroma sampling on-site, so you can experience the profile before you decide. *Available now.*
- Also at Lotte Duty Free · Gimpo Airport — International terminal, near GATE 37 after security, with on-site aroma sampling. *Now open.*
Flying out after a concert or festival?
Busan draws huge crowds for concerts, K-pop events, and film season. If you came for a show and leave through Gimhae, SEJA is the no-effort gift to bring back to friends who couldn't come — pick the 3-box set to cover a group, or 3+1 for a whole fan chat.
How to choose by recipient
- Yourself or one person — Original 20-pack ($15).
- Family or 3–6 people — 3-box set (60 sticks). The most-picked option at the counter.
- A group, office, or fandom — 3+1 set (80 sticks, $45). One box free; lowest price per stick.
FAQ
- Where exactly do I buy SEJA in Busan?
- At Olive Young Nampo Town (3F K-FOOD zone) in Nampo-dong, or at Lotte Duty Free inside Gimhae International Airport (PUS), in the International Departures food section after security. Aroma sampling is available on-site at the airport.
- Do I have to go into the city to buy it?
- No — buy wherever is convenient: Olive Young Nampo Town (3F K-FOOD) in the city, or Lotte Duty Free at Gimhae International Airport after security when you're flying out.
- Is it sweet? Does it have sugar?
- Sweet, but with no added sugar. Sweeteners such as stevia recreate the familiar Korean coffee-mix sweetness. Each stick contains 0 g of sugar.
- Can I buy it outside Korea?
- No. SEJA is made in Korea and sold only in Korea — not on Amazon, not at Korean groceries abroad. That's what makes it a real 'brought back from Korea' gift.
- What's the Golden Stick?
- Each stick has a fortune message on the back, and one rare Golden Stick is hidden in every box — finding it means today's luck is yours.