SEJA COFFEE 世子커피
Made in Korea · Only in Korea

The Most Korean Coffee Mix.


SEJA is a Korean coffee mix, made in Korea and sold only in Korea.

Familiar sweetness, zero added sugar, and a softly roasted-rice aroma.

Made in KoreaKorea Only0 g Sugar
(🔊 ASMR) Sound on — a Korean iced latte, made by a lion

In real life, dissolve the stick in a little hot water first.

Point

Three details that make SEJA stand out.

Three details that make SEJA memorable before you even open the box.

SEJA COFFEE — Zero sugar, familiar sweetness.
POINT 1

Zero sugar, familiar sweetness.

Sweeteners such as stevia replicate the familiar Korean-style coffee-mix sweetness — without any added sugar. 0 g sugar per 9.5 g stick.

SEJA COFFEE — One cup, one fortune.
POINT 2

One cup, one fortune.

Each stick carries one of 40 different fortune messages on the back. A small daily ritual with your cup.

SEJA COFFEE — Hidden Golden Stick.
POINT 3

Hidden Golden Stick.

Among all the sticks, just one is golden. Find it and today's luck is yours.

A cup for today

Draw a stick.

One in twenty is a Golden Stick.

Why SEJA

Four reasons travelers take it home.

Four short reasons.

  1. 01

    A distinctly Korean gift

    Inspired by 1896, the year coffee first arrived in Korea, SEJA turns that story into a gift you can take home.

  2. 02

    Light and easy to share

    20 sticks per box, 9.5 g each, 190 g total. Sized for family, friends, or coworkers.

  3. 03

    Familiar sweetness, no added sugar

    Sweeteners such as stevia keep the familiar Korean-style coffee-mix sweetness — without the sugar.

  4. 04

    Korea only

    Made in Korea, sold only in Korea. The moment you leave, you can't buy it until your next trip to Korea.

Taste

Familiar sweetness, gently smooth.

Familiar Korean-style coffee-mix sweetness, without added sugar.

Sweetness
The familiar mellow sweetness of Korean-style coffee mix — recreated with sweeteners such as stevia. 0 g sugar.
Aroma
Roasted rice — gentle, never loud.
Mouthfeel
Clean and light. A daily-drinkable softness.
In one line
Familiar Korean-style coffee-mix sweetness, just without the added sugar.
Product

Original Coffee Mix.

A quiet roasted-rice aroma with a distinctly Korean kind of smoothness.

Original *20TOriginal *20T
  • 20 sticks · 9.5 g × 20
  • 190 g total
  • 0 g sugar (sweeteners such as stevia)
US$15for the 20-stick box

The most Korean coffee mix, to your taste — matcha, banana-milk and more flavors to follow.

Original *20T
SEJA COFFEE — 1896, a prince's cup.
Brand Story

1896, a prince's cup.


1896 is when coffee first arrived in Korea. Inspired by the tea ritual of the Joseon court — a roasted-rice aroma and a soft, sugar-free taste — SEJA presents a distinctly Korean coffee mix.

Press

In the news.

'The Taste of a Joseon Crown Prince': SEJA COFFEE Proves a Hit at Duty-Free Shopsⓒ DIDIT
Sisa Journal (KR)

'The Taste of a Joseon Crown Prince': SEJA COFFEE Proves a Hit at Duty-Free Shops

“SEJA Coffee, a modern reinterpretation of 1896 Joseon tea culture, recorded an ~28% purchase rate among tasting-booth visitors in its opening period — underscoring its strength as a K-coffee souvenir.”
Read article ↗
Where to Buy

Where to find us.

SEJA COFFEE is sold only in Korea — at duty-free stores and Olive Young's K-FOOD zone.

Open nowOpened 30 Apr 2026

Lotte Duty Free · Gimhae Airport

Gimhae International Airport (PUS)
International Departures · FOOD section
Aroma sampling on-site
SEJA COFFEE shelves at Lotte Duty Free Gimhae Airport, FOOD section
Google Maps →
Open nowOpened 19 Jun 2026

Lotte Duty Free · Gimpo Airport

Gimpo International Airport (GMP)
East Wing · International Departures · near Gate 37
On-site aroma sampling
Google Maps →
Opens Nov 16Opens 2026.11.16

Lotte Duty Free · Incheon Airport T2 (Pop-up)

Incheon International Airport, Terminal 2 (ICN)
International Departures · after security · DF1 zone, FOOD section
Limited-time pop-up · 2026.11.16–2027.02.15
Google Maps →
Open nowSince 2026.08.28

Olive Young Nampo Town

Nampo-dong, Busan
3F K-FOOD zone
First Olive Young store
Google Maps →
Open nowSince 2026.09.11

Olive Young Lotte Outlet Seoul Station

Lotte Outlet Seoul Station 2F
Inside Olive Young
First stockist in Seoul
Google Maps →
Open nowSince 2026.10.04

Olive Young Doota

Doota Mall B2, Dongdaemun
Inside Olive Young
Dongdaemun, Seoul
Google Maps →