SEJA is a Korean coffee mix, made in Korea and sold only at Korean duty-free.
Familiar sweetness, zero added sugar, and a softly roasted-rice aroma.
Three details that make SEJA memorable before you even open the box.
Sweeteners such as stevia replicate the familiar Korean-style coffee-mix sweetness — without any added sugar. 0 g sugar per 9.5 g stick.
Each stick carries one of 40 different fortune messages on the back. A small daily ritual with your cup.
Among all the sticks, just one is golden. Find it and today's luck is yours.
Four short reasons.
Inspired by 1896, the year coffee first arrived in Korea, SEJA turns that story into a gift you can take home.
20 sticks per box, 9.5 g each, 190 g total. Sized for family, friends, or coworkers.
Sweeteners such as stevia keep the familiar Korean-style coffee-mix sweetness — without the sugar.
Made in Korea, sold only at Korean duty-free. Pick it up at the airport on your way out.
Familiar Korean-style coffee-mix sweetness, without added sugar.
A quiet roasted-rice aroma with a distinctly Korean kind of smoothness.
The most Korean coffee mix, to your taste — matcha, banana-milk and more flavors to follow.
1896 is when coffee first arrived in Korea. Inspired by the tea ritual of the Joseon court — a roasted-rice aroma and a soft, sugar-free taste — SEJA presents a distinctly Korean coffee mix.
SEJA is sold only at Korean duty-free.
ⓒ DIDIT“SEJA Coffee, a reinterpretation of the 1896 Joseon tea culture, recorded an ~28% taste-to-purchase conversion rate in its opening period — proving its competitiveness as a K-coffee souvenir.”Read article ↗
Souvenir picks, gift ideas, and where to find SEJA Coffee in Korea.
SEJA COFFEE is a Korean coffee mix, made in Korea and sold only at Korean duty-free.
A stick coffee mix that keeps the familiar Korean-style sweetness while removing added sugar — using sweeteners such as stevia.
Each stick has one of 40 different fortune messages on the back, and one rare Golden Stick is hidden in each box.
Currently at Lotte Duty Free Gimhae Airport and Lotte Duty Free Gimpo Airport (East Wing).