Seoul Travel · Souvenir Guide
What to Buy in Seoul: A Korean Coffee Souvenir Worth the Suitcase Space
Seoul gives you endless options — Myeongdong cosmetics, Hongdae trinkets, department-store sweets. But the souvenir people actually finish and remember is often the simplest one. SEJA COFFEE is a Korean coffee mix sold only in Korea: light, easy to share, and Korean in a way generic snacks aren't. The most convenient places to pick it up are Olive Young Lotte Outlet Seoul Station (2F), Olive Young Doota (Doota Mall B2, Dongdaemun), or Lotte Duty Free Gimpo Airport on your way out.
In one line
SEJA COFFEE is a Korean heritage coffee mix sold only in Korea, inspired by 1896 — the year coffee first arrived at the Joseon royal court. Sweet with zero added sugar, with a fortune message on every stick and one hidden Golden Stick per box.
Why it beats the usual Seoul souvenirs
- Everyone can use it. Unlike cosmetics or snacks that may not suit a recipient, a Korean coffee mix is something almost anyone will actually drink.
- Authentically Korean. Built on 1896 and the Joseon court's tea ritual — a real story, not a generic 'Seoul' print.
- Light and shareable. 20 sticks per box; splits cleanly among coworkers, family, and friends.
- Sweet, zero added sugar. Sweeteners such as stevia keep the mellow Korean coffee-mix taste without the sugar.
- Only in Korea. Sold at selected Korean locations — Olive Young Lotte Outlet Seoul Station, Olive Young Doota, Olive Young Nampo Town, and Lotte Duty Free Gimpo/Gimhae — not via overseas shipping or Amazon.
Where to buy in Seoul or before departure
Buy wherever fits your route — in the city at Olive Young, or after security at the airport:
- Olive Young Lotte Outlet Seoul Station — 2F of Lotte Outlet Seoul Station, convenient if you are shopping in central Seoul.
- Olive Young Doota — B2 of Doota Mall (Doosan Tower) in Dongdaemun, convenient if you are shopping around Dongdaemun.
- Lotte Duty Free · Gimpo Airport — international terminal near GATE 37, after security. Aroma sampling on-site. *Now open.*
- Olive Young Nampo Town (Busan) — 3F K-FOOD zone, if your trip ends in Busan.
- Lotte Duty Free · Gimhae International Airport (Busan) — international departures, FOOD section, after security. Aroma sampling on-site. *Available now.*
- Lotte Duty Free · Incheon Airport Terminal 2 (pop-up) — A limited-time pop-up at Lotte Duty Free, Incheon International Airport Terminal 2, from November 16, 2026 to February 15, 2027. Find SEJA COFFEE in the FOOD zone of DF1, beside the checkout counter in the departure area after security. Prices are the same as at other airport locations: US$15 for 20 sticks and US$45 for a 3+1 set.
How to choose by recipient
- Yourself or one person — Original 20-pack ($15).
- Family or 3–6 colleagues — 3-box set (60 sticks). The most-picked option at the counter.
- Office or large family — 3+1 set (80 sticks, $45). One box free; lowest price per stick.
FAQ
- Where do I buy SEJA in Seoul?
- In Seoul, buy it at Olive Young Lotte Outlet Seoul Station (2F), Olive Young Doota (Doota Mall B2, Dongdaemun), or at Lotte Duty Free Gimpo Airport, international terminal near GATE 37 after security. If your trip ends in Busan, it is also available at Olive Young Nampo Town (3F K-FOOD) and Lotte Duty Free Gimhae International Airport.
- Can I buy it in Myeongdong or a department store?
- Not in Myeongdong, but yes outside the airport: SEJA is sold in Seoul at Olive Young Lotte Outlet Seoul Station (2F) and Olive Young Doota (Doota Mall B2, Dongdaemun), and at Lotte Duty Free Gimpo Airport after security. It is also available in Busan at Olive Young Nampo Town (3F K-FOOD) and Lotte Duty Free Gimhae International Airport.
- Is it sweet? Any sugar?
- Sweet, but with no added sugar. Sweeteners such as stevia recreate the familiar Korean coffee-mix sweetness. Each stick has 0 g of sugar.
- Is it good for coworkers and family gifts?
- Yes — each box has 20 individual sticks, so it splits easily. The 3-box set is the most-picked option for groups.
- What's the Golden Stick?
- Each stick has a fortune message on the back, and one rare Golden Stick is hidden in every box — finding it means today's luck is yours.