Frequently asked questions.
Questions travelers often ask us at the counter or after their trip.
- 01
What kind of coffee is SEJA?
SEJA is a Korean coffee mix, made in Korea and sold only at Korean duty-free. Inspired by 1896, the year coffee first arrived in Korea. 20 sticks per box (190 g total).
- 02
I've never heard of this brand.
SEJA COFFEE is a Korean heritage coffee mix brand by DIDIT Inc. DIDIT also creates the JUNGMISO label, whose Sugar-Free Dubai Chewy Cookie reached number one in the dessert category on KakaoTalk Gifts. SEJA COFFEE is the next chapter from the same team. A Korean flavor, the joy of a small gift, and a heritage held within a single cup — currently presented at Lotte Duty Free Gimhae International Airport and Lotte Duty Free Gimpo Airport (East Wing).
- 03
Why is the mascot a lion?
SEJA COFFEE begins from the figure of the Joseon crown prince. We needed a symbol that could carry that identity at first glance, and chose the lion — universally read as the King, and a quiet match for the brand's sense of dignity, composure, and memorability. In Korean, Seja (prince, 世子) and Saja (lion) rhyme — a small grace that helps the brand stay easily, vividly, in mind.
- 04
How is it different from other Korean coffee mixes?
SEJA COFFEE pairs distinctly Korean flavor with the pleasure of gifting. Roasted Korean rice adds a nutty aroma, and the cup stays smooth and clean without added sugar. Each stick carries a different fortune message, and one of every twenty is a Golden Stick — so opening the box feels as memorable as the cup itself.
- 05
What does it taste like?
Familiar Korean-style coffee-mix sweetness + a quiet roasted-rice aroma + a clean, light finish. Daily-drinkable.
- 06
Is it really 0 g sugar?
Yes. 0 g of sugar per 9.5 g stick. Sweeteners such as stevia are used in place of sugar. See the box side for full nutrition info.
- 07
Where can I buy it?
Now at Lotte Duty Free Gimhae Airport and Lotte Duty Free Gimpo Airport (East Wing).
- 08
How do I brew it?
Empty one stick into a cup and add 80 ml of hot water. For iced: dissolve the stick in about 20 ml of hot water first, then add ice and top up with cold water to taste.
- 09
Does it fit within the duty-free allowance?
Korea's outbound duty-free allowance is US$800 per traveler. SEJA fits easily within that.
- 10
What are the Golden Stick and Fortune messages?
Each stick carries one of 40 different fortune messages on the back — a small daily ritual. One rare Golden Stick is also hidden in every box; finding it means today's luck is yours.
- 11
Any allergens?
Original is produced in a facility that handles milk and soy. See the back of the package for the full allergen statement.
- 12
Will there be other flavors?
Matcha and banana-milk editions are planned.
- 13
How many calories per stick?
About 35 kcal per 9.5 g stick — roughly 700 kcal for a 20-stick box. Sugar is 0 g; the sweetness comes from stevia and other alternative sweeteners. Full nutrition info is printed on the side of the box.
- 14
Is there anything for website visitors?
Yes — mention at the counter that you came from the SEJA COFFEE website and staff will give you one SEJA stick, free. One per person, while stocks last, at both Gimhae and Gimpo.
Find us at Korean duty-free.
Gimhae Airport / Gimpo Airport.
Where to buy