Press Kit

Press Kit.

For media, buyers, and partners. Free to use, no permission needed.

Brand at a glance

What it is: A Korean coffee mix, made in Korea and sold only in Korea.
Origin date: 30 April 2026 · First store at Lotte Duty Free Gimhae Airport
Category: Korean heritage coffee mix (instant stick, 9.5 g × 20)
Inspiration: 1896 — the year coffee first arrived in Korea — and the Joseon prince's tea ritual
Key features: 0 g sugar (stevia and other sweeteners) · roasted-rice aroma · fortune messages · hidden Golden Stick
Currently sold at: Lotte Duty Free Gimhae Airport (international departures, food section; aroma sampling on-site) · Lotte Duty Free Gimpo Airport (East Wing, near Gate 37) · Lotte Duty Free Incheon Airport Terminal 2 (departures, DF1 zone FOOD section; limited-time pop-up 16 Nov 2026 – 15 Feb 2027)
Also at: Olive Young Nampo Town (Busan, 3F K-FOOD zone) · Olive Young Lotte Outlet Seoul Station (Seoul, 2F) · Olive Young Doota (Seoul, Doota Mall B2, Dongdaemun) · Lotte Internet Duty Free (reserve before departure, pick up at the airport)
Early traction: ≈ 28% taste-to-purchase conversion in the first 12 days at Gimhae
Operated by: DIDIT Inc. (South Korea)

Brand boilerplate

Free to copy directly into articles or blog posts.

SEJA COFFEE is a Korean coffee mix, made in Korea and sold only in Korea. Inspired by 1896 — the year coffee first arrived in Korea — and the tea ritual of the Joseon court, the brand keeps the familiar Korean-style coffee-mix sweetness through stevia and other alternative sweeteners, while dropping added sugar to 0 g. A different fortune message on the back of each stick and one hidden Golden Stick per box are the signature touches. SEJA opened its first global store at Lotte Duty Free Gimhae Airport on 30 April 2026, and added Lotte Duty Free Gimpo Airport (East Wing) on 19 June 2026, began its first downtown sales at Olive Young Nampo Town (3F K-FOOD zone) on 28 August 2026, opened its first Seoul stockist at Olive Young inside Lotte Outlet Seoul Station (2F) on 11 September 2026, and added Olive Young Doota (Doota Mall B2, Dongdaemun) on 4 October 2026. SEJA COFFEE will be available at a limited-time pop-up in Lotte Duty Free, Incheon Airport Terminal 2, from November 16, 2026 to February 15, 2027.