Press Kit

Press Kit.

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Brand at a glance

What it is: A Korean coffee mix, made in Korea and sold only at Korean duty-free.
Origin date: 30 April 2026 · First store at Lotte Duty Free Gimhae Airport
Category: Korean heritage coffee mix (instant stick, 9.5 g × 20)
Inspiration: 1896 — the year coffee first arrived in Korea — and the Joseon prince's tea ritual
Key features: 0 g sugar (stevia and other sweeteners) · roasted-rice aroma · 40 fortune messages · hidden Golden Stick
Currently sold at: Lotte Duty Free Gimhae Airport (international departures, food section; tasting bar on-site)
Opening soon: Shinsegae Duty Free Incheon Airport T1 / T2 · Shinsegae Duty Free Myeongdong
Early traction: ≈ 28% taste-to-purchase conversion in the first 12 days at Gimhae
Operated by: DIDIT Inc. (South Korea)
Wikidata: Q139783021

Brand boilerplate

Free to copy directly into articles or blog posts.

SEJA COFFEE is a Korean coffee mix, made in Korea and sold only at Korean duty-free. Inspired by 1896 — the year coffee first arrived in Korea — and the tea ritual of the Joseon court, the brand keeps the familiar Korean-style coffee-mix sweetness through stevia and other alternative sweeteners, while dropping added sugar to 0 g. Forty different fortune messages on the back of each stick and one hidden Golden Stick per box are the signature touches. SEJA opened its first global store at Lotte Duty Free Gimhae Airport on 30 April 2026, with Shinsegae Duty Free Incheon T1 / T2 and Myeongdong opening to follow.